Nurture.farm: Sustainable Agriculture Management through Smart Information Technologies
商品編號：W28483
出版日期：2023/06/27
再版日期：
商品來源：
商品主題：Information Systems; Sustainability
商品類型：Case (Field)
涵蓋議題：sustainability;Information systems;Smart technologies;Mobile applications
難易度：4 - Undergraduate/MBA
內容長度：17 頁
地域：India
產業：Agriculture; Forestry; Fishing and Hunting
事件年度：2022
Established in 2020, Nurture.farm was a digital platform that focused on reimagining the next generation of sustainable technology-based solutions for agriculture. In June 2021, Nurture.farm’s chief executive officer Dhruv Sawhney and his team recognized a grave problem in northern India. Environmental hazards were being created from mass rice stubble burning, which was an inexpensive and quick way for farmers to clear their field for the next crop cycle. In response, Sawhney and his team conceptualized and executed India’s largest crop residue management (CRM) program. The organization’s initial success in providing its services to over 25,000 farmers and curbing the stubble burning problem gained international recognition and helped Nurture.farm earn several new partnerships within a year of operations.
By March 2023, Nurture.farm was hoping to scale up its CRM program and expand into over 800,000 hectares (2 million acres) of land, primarily in India’s rice paddy fields. In this mission, Sawhney and his team found themselves facing some difficult questions. Could they efficiently scale this mission-driven campaign to additional states? How could they convince and garner organic trust from farmers? Modern technologies helped Nurture.farm facilitate its operations, but what challenges could the company face in the future? What sustainable practices could help the company drive its CRM program?
教學手冊：Nurture.farm: Sustainable Agriculture Management through Smart Information Technologies - Teaching Note
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