QualityKiosk: Sales Force Design for Anabot
商品編號：W28435
出版日期：2022/12/08
再版日期：
商品來源：
商品主題：General Management/Strategy; Marketing
商品類型：Case (Field)
涵蓋議題：sales management;B2B marketing;sales force strategy
難易度：4 - Undergraduate/MBA
內容長度：11 頁
地域：India
產業：Information; Media & Telecommunications
事件年度：2020
In December of 2020, the head of product development at QualityKiosk Technologies Private Limited (QualityKiosk) was grappling with a significant issue. QualityKiosk provided application quality assurance, business automation, digital experience management, and data analytics services to financial services companies across India. Krishna had to recommend the way forward for the company’s latest product—Anabot, a new information technology (IT) journey analytics platform. The Anabot platform could provide its clients with quick insight about any IT incidents in the client’s technology services. It also provided around-the-clock intelligence to the client’s team handling those incidents. In its first year of sales, the customer journey analytics platform had been adopted by five major clients, generating over ?20 million in revenues for QualityKiosk. However, between May and August 2020, none of over fifty potential clients who had expressed an interest in the Anabot product had proceeded to make a purchase. For the entire Anabot product team, anxiety was increasing about the future of their product. In an upcoming product review meeting with the company’s chief executive officer, the head of product development would be required to present his recommendations for the future of the Anabot platform.
教學手冊：QualityKiosk: Sales Force Design for Anabot - Teaching Note
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