您選擇的商品

NIO Inc.: Currents of Revenue

Kun Huo, Chery Ma

商品編號:W27676
出版日期:2022/07/06
再版日期:
商品來源:
商品主題:Accounting; General Management/Strategy
商品類型:Case (Pub Mat)
涵蓋議題:electric vehicle;subscriptions;revenue recognition
難易度:4 - Undergraduate/MBA
內容長度:12 頁
地域:China; United States
產業:Manufacturing
事件年度:2021

An investor in NIO Inc. (NIO), an electric vehicle (EV) manufacturer based in China, contemplated the role NIO played in the EV market in China and the world, as well as the differences between NIO’s business model and the business models of other EV makers. Specifically, NIO had built and operated a network of battery-swapping stations and often included complimentary swaps with vehicle purchases. Also, NIO was able to sell a car without a battery pack as long as the customer paid for a subscription service. Further, to fund the venture, NIO and other entities had established Wuhan Weineng Battery Asset Co. Ltd., which owned the batteries that were leased out under the battery-as-a-service (BaaS) model. The investor realized that it was important to understand the implications of these streams of revenue and how they affected NIO’s stock valuation.

教學手冊:NIO Inc.: Currents of Revenue - Teaching Note
補充材料: