Presans: Building Business Models for Innovation Intermediaries
商品編號：W27510
出版日期：2022/09/09
再版日期：
商品來源：
商品主題：Entrepreneurship; Strategy
商品類型：Case (Field)
涵蓋議題：innovation intermediary;open innovation;digital platform
難易度：4 - Undergraduate/MBA
內容長度：9 頁
地域：France
產業：Professional; Scientific; and Technical Services
事件年度：2017
Presans was founded in Paris, France in 2008 as an an open innovation intermediary, often referred to as an “innomediary.” Using a specific business model that combined open innovation services with state-of-the-art data-mining technology, Presans leveraged a network of over six million experts worldwide to solve problems for its corporate clients. In February 2017, the chief executive officer of Presans had to make some strategic decisions. Based on interviews with clients, he was considering diversifying the portfolio of products. In addition to the company’s classic approach of Call for Excellence, he was considering launching a new approach called Synergy Factory, where different companies could jointly tackle technical topics with experts, and another approach called La Conciergerie, which was a simplification of the Call for Expertise and required a platform-based, rather than a service-based, go-to-market strategy.
教學手冊：Presans: Building Business Models for Innovation Intermediaries - Teaching Note
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