Forest Cabin: Building Resilience During the Pandemic
商品編號：W27138
出版日期：2022/09/26
再版日期：
商品來源：
商品主題：Information Systems; Strategy
商品類型：Case (Field)
涵蓋議題：Public crisis, organizational resilience;Digital transformation
難易度：5 - MBA/Postgraduate
內容長度：10 頁
地域：China
產業：Manufacturing
事件年度：2020
Shanghai Forest Cabin Biotechnology Co., Ltd. (Forest Cabin) was a skin care product manufacturer and retailer that had focused on developing offline stores. At the beginning of 2020, however, the onset of the COVID-19 pandemic stagnated offline sales activities. Half of Forest Cabin’s offline stores closed at that time, and the existing stores had few customers, slowing the offline sales business. Forest Cabin rapidly initiated live streaming sales based on the digital foundation the company had built in its earlier stages. In this way, the company successfully responded to pandemic-related challenges and gained user traffic to realize revenue growth. However, with COVID-19 slowing down, people were resuming offline activities. Forest Cabin’s offline stores had provided a competitive advantage to the company. But the company had been able to leverage online live streaming, bringing explosive growth and enabling the company to survive a crisis. Should Forest Cabin focus on online development or offline development going forward?
教學手冊：Forest Cabin: Building Resilience During the Pandemic - Teaching Note
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