Ye Ji: A Serial Entrepreneur in China
商品編號：W25838
出版日期：2022/07/19
再版日期：
商品來源：
商品主題：Entrepreneurship; General Management/Strategy
商品類型：Case (Field)
涵蓋議題：serial entrepreneur;unicorn enterprise;entrepreneurship;COVID-19;pandemic
難易度：5 - MBA/Postgraduate
內容長度：11 頁
地域：China
產業：
事件年度：2021
Ye Ji had a dream: to build a unicorn enterprise. Ji, a serial entrepreneur in his forties, had the experience of setting up three businesses as an entrepreneur. From 2010 to 2014, he owned and managed Dalian Lingdong Technology Development Co. Ltd. (Lingdong), which specialized in developing e-commerce systems. From 2014 to 2017, he was the agent for Baidu Waimai’s Dalian operations. In 2017, he set up Flashfood.Shop, a company providing office workers with affordable and convenient fresh meals, twenty-four hours a day. However, Flashfood.Shop was almost brought to a halt by the COVID-19 pandemic in 2020. By April 2021, Ji had yet to realize his entrepreneurial dream of building a unicorn enterprise. The time had come for him to make a decision. Should he stick with Flashfood.Shop’s operation and wait for a turnaround? Should he close Flashfood.Shop and return to Lingdong, a business with which he was more familiar? Or should he start over with a new venture? Ji needed to seriously consider how to choose his next step.
教學手冊：Ye Ji: A Serial Entrepreneur in China - Teaching Note
補充材料：