The Tire Maharajahs: Competing with Chinese Exporters and Tire Multinationals for Industry Leadership in India
商品編號：9B20M123
出版日期：2020/06/25
再版日期：
商品來源：
商品主題：General Management/Strategy; International Business
商品類型：Case (Field)
涵蓋議題：Emerging countries, automotive industry,
難易度：4 - Undergraduate/MBA
內容長度：20 頁
地域：India
產業：Manufacturing
事件年度：2016
Over a 10-year period, from 2008 to 2018, Indian tire production increased from 80 to 180 million units. Indian tire companies were thriving and investing heavily abroad. Four Indian tire companies were among the top 30 tire makers in the world. Although India was expected to experience high or hyper-growth in tire manufacturing, growth at such a fast pace brought uncertainties and risks. In addition to competition from low-cost tires imported to India, the industry was challenged by volatile pricing for the raw materials used in tire production, government initiatives that were having unintended consequences on tire sales, environmental considerations, and protectionism in India’s largest export markets. What strategies did the industry need to reach profitability despite the ups and downs of the supply market, its dependence on large customers, changes in government policies, and environmental protection initiatives?
教學手冊：The Tire Maharajahs: Competing with Chinese Exporters and Tire Multinationals for Industry Leadership in India - Teaching Note
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