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Jia Yuan Company: Brothers Vying for Control of a Family Business

Jin Song Huang; Ziqian (Stella) Zhao; Liu Rui

商品編號:9B20M110
出版日期:2020/04/06
再版日期:2020/10/06
商品來源:
商品主題:Entrepreneurship; General Management/Strategy
商品類型:Case (Field)
涵蓋議題:Brotherhood, Family , feud, China
難易度:5 - MBA/Postgraduate
內容長度:10 頁
地域:China
產業:Construction
事件年度:2018

Jia Yuan Company was a small Chinese business founded by two brothers in 2005. The more ambitious of the brothers worked at the front of the business, successfully transforming it from a local sales agent for foreign branded products to a contractor for government-financed construction projects. He saw new opportunities for the business and wanted to make further investment in a related company that his friend worked at. However, the conservative brother, in charge of internal management, was not convinced of the project’s potential and did not approve of making drastic changes to their company’s overall strategy. The brothers had a history of disagreement and suppressing resolution of the problems. Can the brothers manage their conflict, or should they go their separate ways?

教學手冊:Jia Yuan Company: Brothers Vying for Control of a Family Business - Teaching Note
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