PVR Limited: CSR, Being Inclusive, Spreading Smiles
商品編號：9B20M094
出版日期：2020/08/05
再版日期：2020/12/05
商品來源：
商品主題：General Management/Strategy; International Business; Sustainability
商品類型：Case (Pub Mat)
涵蓋議題：corporate social responsibility, accessible cinema, inclusion
難易度：5 - MBA/Postgraduate
內容長度：10 頁
地域：India
產業：Arts; Entertainment; Sports and Recreation
事件年度：2019
PVR Limited (PVR), the largest premium film exhibition company in India, with more than 750 screens, launched its Accessible Cinema Program in December 2018. Supported by its top management, PVR developed a culture of social responsibility that went beyond compliance. The program aimed to make PVR’s cinemas accessible to people with disabilities and focused especially on providing content for people with hearing impairment, and visual impairment. PVR rolled out the program to 50 cinemas in the first phase, and the response from patrons was encouraging. However, rolling out the program to the entire chain would involve redesigning existing cinemas to make them accessible and would be operationally and financially challenging. Additionally, the success of the program was dependent upon the willingness of film producers to provide content suitable for visually- and hearing-impaired audiences. Although laws mandated the production of suitable content for people with disabilities, these laws were not consistently enforced. Making movie producers provide suitable content was not going to be easy. In 2019, now that the first phase of the accessibility program was launched, how could the company meet these continuing challenges going forward?
教學手冊：PVR Limited: CSR, Being Inclusive, Spreading Smiles - Teaching Note
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