Hongxuan Agriculture: The Innovations in Value Chain
商品編號：9B19D009
出版日期：2019/06/14
再版日期：2020/08/10
商品來源：
商品主題：Operations Management
商品類型：Case (Field)
涵蓋議題：value chain, egg industry, supply chain, finance innovation
難易度：4 - Undergraduate/MBA
內容長度：8 頁
地域：China
產業：Agriculture; Forestry; Fishing and Hunting
事件年度：2018
In June 2018, the president of Hongxuan Agriculture Group (Hongxuan), which operated in the Chinese egg industry, was aware that an ongoing trade dispute between China and the United States might affect both his industry and future financing for his company. The company he had founded in 2008 had grown dramatically over the past decade; it received high prices for the three billion eggs it produced each year, largely due to its branded marketing, its innovative product development, and its incorporation of new technologies into both farming and sales. The company’s goal was to integrate its entire value chain and to meet an annual production target of five billion eggs. However, the industry was asset heavy and had not traditionally been attractive to investors. In order to raise funds for future development, Hongxuan’s president needed to determine how to lower the industry price to reduce the company’s revenue uncertainty and how to persuade investors and financial institutions to provide the financing he needed for stable future development. Were there innovative supply chain financial solutions the company could use?
教學手冊：Hongxuan Agriculture: Innovations in the Value Chain - Teaching Note
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