Indraprastha Gas Limited: Overcoming the Odd-Even Challenge
商品編號：9B19A020
出版日期：2019/05/27
再版日期：
商品來源：
商品主題：International Business; Marketing
商品類型：Case (Field)
涵蓋議題：Macro Business Environment, Strategy, Environment friendly fuels, Marketing
難易度：5 - MBA/Postgraduate
內容長度：7 頁
地域：India
產業：Manufacturing
事件年度：2015
In late 2015, the government of Delhi, India, took a radical step to curb traffic congestion and pollution, by restricting the use of private automobile vehicles in Delhi’s National Capital Region. Drivers of vehicles whose licence plate numbers ended in odd numbers would be able to drive only on odd-numbered days, and drivers of vehicles whose licence plate numbers ended in even numbers would be able to drive only on even-numbered days. All restrictions would be lifted on Sundays. The management of Indraprastha Gas Limited, Delhi’s sole supplier of compressed natural gas, a safe, economical, and clean-burning fuel, needed to communicate the benefits of clean fuels, in an attempt to gain an exemption for vehicles using its compressed natural gas. The company also needed to address the concerns of both its internal stakeholders—shareholders and employees—and its external stakeholders—customers, suppliers, and policy-makers.
教學手冊：Indraprastha Gas Limited: Overcoming the Odd-Even Challenge - Teaching Note
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