Pathfinder Career System Inc.: Designing a Growth and Financing Strategy
商品編號：9B18M171
出版日期：2018/09/11
再版日期：2018/05/11
商品來源：
商品主題：Entrepreneurship; General Management/Strategy
商品類型：Case (Field)
涵蓋議題：career, marketing, services, strategy, human resources
難易度：4 - Undergraduate/MBA
內容長度：14 頁
地域：Canada
產業：Professional; Scientific; and Technical Services
事件年度：2016
On July 4, 2016, the president of Pathfinder Career System Inc. (PCS), based in Montreal, Canada, was preparing to meet with his company’s advisory board to present a comprehensive plan mapping out the growth and financing strategy for the business, which he acquired in 2011. PCS was a career assessment system that used 85 behavioural attributes and 35 career themes to predict potential job performance. The company had sales of approximately $1.4 million at the end of 2015, and the president aimed to attain revenue of $22 million by the end of 2021; however, the company faced several challenges. PCS had limited organizational structures and resources. The company needed to raise investment capital; develop a marketing plan; instill a sales culture; define its customers; and establish a brand name, vision, and mission. PCS's president needed to finalize a plan to overcome these challenges by the launch date of September 2016.
教學手冊：Pathfinder Career System Inc.: Designing a Growth and Financing Strategy - Teaching Note
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