Ctrip: Taking Off in Online Travel
商品編號：9B18M155
出版日期：2018/11/23
再版日期：2020/08/10
商品來源：
商品主題：Entrepreneurship; General Management/Strategy; International Business
商品類型：Case (Pub Mat)
涵蓋議題：Travel and Hospitality, Platform Business, Online Travel Agency
難易度：4 - Undergraduate/MBA
內容長度：12 頁
地域：China
產業：Information; Media & Telecommunications
事件年度：2018
As a pioneer and leading competitor among China’s online travel-service providers, Ctrip.com International, Ltd. (Ctrip) had successfully integrated technology into China’s rapidly growing travel industry by 2017. The company’s platform provided a comprehensive set of travel services including hotel reservations, flight and train ticketing, vacation packages, business-travel management, and dining reservations. Praised in the industry as the exemplary combination of traditional tourism and e-commerce, Ctrip had experienced significant success. However, the company still had to adapt to an ever-changing and increasingly complex internal and external business environment. How would the company evolve its business model to sustainably compete in the global online travel market?
教學手冊：CTrip: Transformating Travel and Tourism - Teaching Note
補充材料：