Since the founding of Ontario-based Social Focus Consulting (SFC) in 2011, its founder had led a team of over 100 members to work on more than 30 projects for over 30 non-profit organization (NPO) clients from London to Ottawa. SFC’s competitive market included NPO consulting firms that were more established, larger, or offered pro bono services. SFC set itself apart by exclusively hiring undergraduate and graduate students. The organization specialized in youth-oriented marketing strategies that helped NPOs raise more funds and awareness in a highly fragmented multi-billion-dollar Canadian market. Although SFC had achieved some success, the founder wondered if SFC's recent declining revenues and failure in new project acquisition meant that its business model was not feasible over a long-term horizon. In September 2017, he had to decide whether to continue running SFC with long-term goals for success or avoid the risk of ruining his professional reputation and wasting time and money by ending his work with SFC.
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