Charagh Din: Dressing the Elite
商品編號：9B18M038
出版日期：2018/09/03
再版日期：
商品來源：
商品主題：General Management/Strategy; International Business
商品類型：Case (Field)
涵蓋議題：Differentiation Strategy, Competition
難易度：4 - Undergraduate/MBA
內容長度：11 頁
地域：India
產業：Manufacturing
事件年度：2017
Charagh Din sold premium men's shirts in Mumbai, India, to elite customers. It had been in business for three generations, dating back to 1949, and had evolved from a small tailoring shop to a multi-storied showroom. The brand was recognized for its unique designs and outstanding customer service. However, unlike its competitors, Charagh Din did not have in-house manufacturing. The business model worked well when India was a regulated economy, but, after the 1990s, aggressive national and international competition that catered to the apparel needs of the entire family began eroding Charagh Din's market share. In 2017, the owner was considering how to target growth while being able to maintain family control over the company.
教學手冊：Charagh Din: Dressing the Elite - Teaching Note
補充材料：