Character House Entertainment: The Moana Character Expansion
商品編號：9B18B021
出版日期：2018/12/20
再版日期：
商品來源：
商品主題：Accounting; Entrepreneurship
商品類型：Case (Field)
涵蓋議題：management accounting, differential analysis, business growth, contribution analysis
難易度：2 - Intro/Undergraduate
內容長度：6 頁
地域：Canada
產業：Arts; Entertainment; Sports and Recreation
事件年度：2017
Character House Entertainment was a small entertainment company in the Greater Toronto Area that provided Disney and cartoon-character performances for children’s birthday parties and corporate events. The company's customizable services featured musical performances, meet-and-greets, games, dances, stuffed animals, and cotton candy. In April 2017, the company’s founder and chief executive officer anticipated an influx in demand for a recently released movie that had achieved worldwide success and critical acclaim. She wanted to offer this new theme in the company's event options in order to contend with competitors and stay current with customers. In addition to customer and competitor indicators, she wanted to assess the return the company could expect if it expanded into offering those characters.
教學手冊：Character House Entertainment: The Moana Character Expansion - Teaching Note
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