PromenAid Handrail: Managing Growth
商品編號：9B18A043
出版日期：2018/06/29
再版日期：
商品來源：
商品主題：Entrepreneurship; Marketing
商品類型：Case (Field)
涵蓋議題：Marketing Strategy, Positioning, Channel, Channel Management, Small business,
難易度：4 - Undergraduate/MBA
內容長度：11 頁
地域：Canada
產業：Construction
事件年度：2017
PromenAid Inc., located in Montreal, Canada, and founded in 2010, was a producer of satin-anodized modular handrails for mobility-impaired customers. The company had begun experiencing significant growth in sales in 2016. Further, the projections of the vice-president of Commercial Operations suggested explosive growth between 2017 and 2020. However, he was concerned about demand stimulation, positioning and differentiation, and choosing channels of distribution. In addition, he was concerned about the potential effect of growth on cash flow and the organizational structure. Changes had to be made to ensure the company's potential growth.
教學手冊：PromenAid Handrail: Managing Growth - Teaching Note
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