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Hewlett Packard eHealth Center: Healthcare Access Through Technology Convergence

Kajari Mukherjee; Michael J. Rouse; Bhuvaneashwar Subramanian;

商品編號:9B17M101
出版日期:2017/07/05
再版日期:2017/07/05
商品來源:Ivey
商品主題:General Management/Strategy; International Business
商品類型:Case (Field)
涵蓋議題:shared value creation;strategic corporate social responsibility;technology convergence;bottom of pyramid
難易度:5 - MBA/Postgraduate
內容長度:17 頁
地域:India
產業:Health Care Services;
事件年度:2016

In 2012, eHealth Centers (eHCs) digitally delivered affordable medical care and diagnostic support for patients in villages and remote areas of India where none was otherwise available. The solution was initially conceived and developed as a mandate from Hewlett Packard India’s corporate social responsibility team under the leadership of the chief technology officer. The eHCs design incorporated a self-contained diagnostic centre in a container, operated by a staff of paramedics. Doctors located in urban health hubs provided consulting care through video conferencing, and patients could experience the feeling of being in a doctor’s office in real-time. These eHCs slowly turned out to be a business opportunity for Hewlett Packard India. By early 2016, there were 55 centres in operation. The challenge before the company was to scale up exponentially.

教學手冊:8B17M101;
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