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Femu Advertising: The Expansion Opportunity

Cathy Chen; Eric Morse;

商品編號:9B17M083
出版日期:2017/06/16
再版日期:2017/06/16
商品來源:Ivey
商品主題:Entrepreneurship; General Management/Strategy; International Business
商品類型:Case (Field)
涵蓋議題:entrepreneur;expansion;action planning
難易度:2 - Intro/Undergraduate
內容長度:5 頁
地域:Ethiopia
產業:Information; Media & Telecommunications;
事件年度:2016

In May 2016, a business student from Addis Ababa, Ethiopia, was considering expanding his print advertising business, which he had been operating out of his home for the past five years. He was about to graduate from the School of Commerce at Addis Ababa University, and he needed to put together an action plan for his company’s potential expansion. His options were: (1) continue operating his business as is; (2) invest in an office location and move the business out of his home; and (3) invest in new machines that would allow him to bring banner printing operations in-house. Now it was time to consider the pros and cons of these options and prepare an action plan, including how to obtain the financing for fixed asset investments.

教學手冊:8B17M083;
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