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The Credit Card Offer

Gregory S. Zaric

商品編號:9B16E006
出版日期:2016/03/18
再版日期:2026/05/01
商品來源:
商品主題:Information Systems
商品類型:Case (Gen Exp)
涵蓋議題:Spreadsheet modelling, breakeven, sensitivity analysis, What-if
難易度:2 - Intro/Undergraduate
內容長度:1 頁
地域:Canada
產業:
事件年度:2016

For several years, a credit card holder had been using a cash-back rewards credit card issued by a major credit card company. He received an email from his mobile phone provider, letting him know that the company was introducing a new rewards card with lower rewards but also a lower annual fee than his current card. The credit card user suspected there might be a level of spending at which one card was preferable to the other, but he thought it might be difficult to find that level because of the structure of the reward tiers offered by his existing card. He also wondered whether the new card would have the same convenience and protections as his old one. How could he evaluate these other factors?

教學手冊:The Credit Card Offer - Teaching Note
補充材料: