In late 2014, Diamond Developers was building Dubai’s first large sustainable city, which was a mixed-use community designed to set new standards in environmental sustainability in the Middle East and beyond. As the project neared completion, the company’s co-founders needed to decide how to measure the development’s sustainability performance. Existing sustainability rating schemes had faced heavy criticism and were not easily applicable in Dubai’s desert climate. The co-founders therefore needed to determine whether the company should adapt one of the existing measurement systems or design its own sustainability performance measures. Regardless of the measurement system the company chose, the co-founders needed to decide how to define, measure, and manage sustainability as part of a unique real estate development project.
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