Moonka Auto: Recruiting Salespeople

Atul Arun Pathak; Gyanesh Mishra;

商品編號：9B16A033
出版日期：2016/08/19
再版日期：2016/08/19
商品來源：Ivey
商品主題：Entrepreneurship; International Business; Marketing
商品類型：Case (Field)
涵蓋議題：Salesperson;recruitment;automobile industry;hiring;retail;Honda
難易度：4 - Undergraduate/MBA
內容長度：11 頁
地域：India
產業：Retail Trade;
事件年度：2016

In April 2016, the owner of Moonka Automobile, a two-wheeled vehicle dealership for Honda Motor Company Ltd., was facing some difficult decisions regarding recruitment for Moonka Automobile’s new branch in Jamshedpur, India. The owner wanted to improve the process for recruiting salespersons for this second branch. In addition to the constraints of a tight budget, limited managerial time and availability, and the need to complete the recruitment quickly, the owner’s challenges included (1) identifying the knowledge, skills, and attitude he needed to look for in potential salespersons; (2) encouraging the appropriate candidates to apply for the job opening; and (3) improving the process to be followed for recruitment. The owner certainly did not want to rush things and end up recruiting unsuitable employees, which could have disastrous consequences for the business. At the same time, he needed to get sales underway in the new branch. How could the owner balance his many responsibilities while finding the right salespersons for Moonka Automobile?

教學手冊：8B16A033;
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