ShangGong Group: Chinese Challenger Acquires German Premium Brands
商品編號：9B15M095
出版日期：2015/10/07
再版日期：2015/10/14
商品來源：Ivey
商品主題：General Management/Strategy; International Business
商品類型：Case (Field)
涵蓋議題：M&A, acquisitions, mergers, China, Germany, restructuring, integration
難易度：5 - MBA/Postgraduate
內容長度：14 頁
地域：China, Germany
產業：Manufacturing;
事件年度：2013
In 2013, ShangGong Group — a Chinese sewing machine manufacturer — had successfully acquired three German manufacturing companies that were more technologically advanced than it was. The aim of these acquisitions was to help ShangGong catch up to other multinational players in the international market. While the CEO had learned a few lessons from the first acquisition, the strategic and operational challenges were different this time. He needed to act decisively while dealing with the companies’ many stakeholders in Europe and China. One of his goals was to strengthen ShangGong’s market position in China using both its German and domestic brands. Beyond the recent acquisitions in Germany, how could he solidify ShangGong’s leadership in China and eventually challenge the Japanese companies who were leading the global market?
教學手冊：8B15M095;
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