McDonald's Japan (B): A Crisis of Trust

Derek Lehmberg;

商品編號：9B15M084
出版日期：2015/09/11
再版日期：2015/09/11
商品來源：Ivey
商品主題：General Management/Strategy; International Business
商品類型：Case (Pub Mat)
涵蓋議題：Crisis management;risk management;expatriate;perception management
難易度：4 - Undergraduate/MBA
內容長度：4 頁
地域：Japan
產業：Accommodation &; Food Services;
事件年度：2015

This case is a supplement to 9B15M083. In February 2015, the sales of McDonald’s Japan had continued to slide, despite the implementation of new pricing and the introduction of new food items. The company posted a loss for 2014, citing costs in dealing with the Shanghai Husi debacle and the impact it had on sales. However, numerous reports of foreign objects in McDonald’s food items had resulted in the loss of consumers’ trust. How should the expatriate CEO rebuild the company’s position in the Japanese market?

教學手冊：8B15M083;
補充材料：