FIFA: The Beautiful Game and Global Scandal
商品編號：9B15C029
出版日期：2015/09/11
再版日期：2015/09/11
商品來源：Ivey
商品主題：Organizational Behaviour/Leadership
商品類型：Case (Pub Mat)
涵蓋議題：Globalization, governance, ethics, multiple stakeholders;structure
難易度：5 - MBA/Postgraduate
內容長度：13 頁
地域：Global
產業：Arts; Entertainment; Sports and Recreation;
事件年度：2015
At dawn on May 29, 2015, Swiss authorities acting on behalf of the U.S. Federal Bureau of Investigation entered a plush hotel in Zurich, Switzerland to arrest nine senior executives of FIFA (Federation Internationale de Football Association), soccer’s global governing body, as delegates from across the world convened to elect a president to lead them for the next four years. The incumbent president, who had been in office since 1998, at first refused to step down, but pressure from the media, sponsors and fans as the investigation escalated forced him to resign a few days later. The organization’s signature event, the World Cup, had grown into a quadrennial cash cow through the shrewd sale of broadcast and marketing rights. Now, charges of corruption were forcing its governance and practices into the limelight. How could the executive forge a path ahead and what steps were needed to repair the organization’s reputation and survival?
教學手冊：8B15C029;
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