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Harlequin Enterprises: Assessing e-Books

Rod E. White; Tony S. Frost; Ken Mark

商品編號:9B14M027
出版日期:2014/02/20
再版日期:2017/05/12
商品來源:
商品主題:General Management/Strategy
商品類型:Case (Field)
涵蓋議題:Disruptive innovation;strategic threats;industry assessment;segmentation;Canada
難易度:5 - MBA/Postgraduate
內容長度:20 頁
地域:Canada
產業:Information; Media & Telecommunications
事件年度:2013

Harlequin Enterprises is a well-known publisher of women's fiction and the global leader in series romance fiction. In 2013, e-book penetration of romance fiction has exceeded 50 per cent of unit sales. The vice-president of strategy is trying to make sense of the e-book opportunity and threat. She is wondering what impact e-books would have on Harlequin's business model: its relationship with authors, distributors and competitors.

教學手冊:Harlequin Enterprises: Assessing e-Books - Teaching Note
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