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Airtel Money: Can the African Success Be Replicated in India?

Jayanthi Ranjan; Parijat Upadhyay

商品編號:9B14E027
出版日期:2015/03/31
再版日期:
商品來源:
商品主題:International Business; Information Systems
商品類型:Case (Pub Mat)
涵蓋議題:Mobile money transfer;service provider;commerce;India
難易度:5 - MBA/Postgraduate
內容長度:10 頁
地域:India
產業:Information; Media & Telecommunications
事件年度:2013

Airtel mCommerce Services Limited was waiting for news from the Reserve Bank of India related to mobile banking regulations, as it was eager to unleash the massive potential and untapped opportunity in India regarding mobile commerce. Its service, Airtel Money, was struggling in India, but it had experienced a huge success in Africa. Though it had some initial success in India, it still had a long way to go to capture the Indian mobile market.

教學手冊:Airtel Money: Can the African Success Be Replicated in India? - Teaching Note
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