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Myplanet

Kenneth G. Hardy

商品編號:9B14A053
出版日期:2015/06/15
再版日期:
商品來源:
商品主題:Entrepreneurship; International Business; Marketing
商品類型:Case (Field)
涵蓋議題:Positioning;strategy;growth;start-up
難易度:4 - Undergraduate/MBA
內容長度:9 頁
地域:Canada
產業:Information; Media & Telecommunications
事件年度:2014

Two business partners were considering adding product lines to their international custom software business in Toronto, Canada. From 2009, Myplanet had grown ever more focused, in turn yielding an increase in average project size to US$1 million and a staff that grew from six to 100. Until they created RelayRobin, a system that was similar in capability to Skype, the two partners had achieved their remarkable growth almost exclusively through custom projects for large, well-known U.S. clients. In seeking the next major growth markets, they identified communication services – in particular, the telecommunications industry – as a prime opportunity. Targeting telecom carriers had produced disappointing results, so Myplanet instead opted to turn to original equipment manufacturers. The early results were encouraging.

教學手冊:Myplanet - Teaching Note
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