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Lenovo: A Chinese Dragon in a Global Village

Pascal Vidal; Pierre-Xavier Meschi

商品編號:9B13M029
出版日期:2013/03/27
再版日期:
商品來源:
商品主題:General Management/Strategy; International Business
商品類型:Case (Field)
涵蓋議題:International expansion;growth strategy;global;China
難易度:4 - Undergraduate/MBA
內容長度:16 頁
地域:China; Global
產業:Information; Media & Telecommunications
事件年度:2011

The fast rise of Lenovo among its competitors in the computer industry raised a series of questions regarding the sustainability of its competitive position, as well as the choices it had made in its efforts toward globalization. First, how could Lenovo establish and sustain a leadership role in an industry where competitive positions were increasingly unstable? Next, how could the Chinese firm build a solid competitive position in an industry characterized by smaller and smaller margins? Finally, after the acquisition of IBM’s PC business and the subsequent accelerated international expansion, could Lenovo still be considered an entirely Chinese entity or was it a truly global enterprise of Chinese origin?

A video interview with Lenovo's strategy and corporate development vice-president, Lenovo: A Chinese Dragon in the Global Village - DVD, is also available.

教學手冊:Lenovo: A Chinese Dragon in a Global Village - Teaching Note
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