Primacy: Global Design from India
商品編號：9B13M027
出版日期：2013/03/18
再版日期：2013/08/11
商品來源：
商品主題：General Management/Strategy
商品類型：Case (Field)
涵蓋議題：Global product design;Product development;Design collaboration;Cross-cultural;India;United States
難易度：5 - MBA/Postgraduate
內容長度：18 頁
地域：India; United States
產業：Manufacturing
事件年度：2012
AWARD WINNER - Innovation Management category, ISB-Ivey Global Case Competition
An Indian company was planning to set up a Global Design Competence Centre (GDCC) in India. The company offered scented candles and holiday and gift products primarily for the U.S. market. Through its two American subsidiaries, it made and sold its products to large American mass-merchandisers and independent retailers. In-house design capabilities also existed in the form of six teams across India and the United States. Through the GDCC, the company intended to use Indian designers in collaboration with U.S. designers to create products for the U.S. market. The case draws students into exploring possible strategies to set up the GDCC.
教學手冊：Primacy: Global Design from India - Teaching Note
補充材料：