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ExerciseApp

Barbara L. Marcolin; Ning Su; Corey Rochkin

商品編號:9B13E001
出版日期:2013/01/29
再版日期:2013/03/13
商品來源:
商品主題:Entrepreneurship; International Business; Information Systems; Communications
商品類型:Case (Field)
涵蓋議題:Social media;open business models;technology strategy;Canada
難易度:4 - Undergraduate/MBA
內容長度:10 頁
地域:Canada
產業:Arts; Entertainment; Sports and Recreation
事件年度:2012

The CEO and founder of ExerciseApp decided to take the plunge and spec out the features of his new iPhone mobile application and supporting website. He planned for ExerciseApp to stream exercise workouts from pro-athletes to followers who wanted to “Train. Play. Be. Like the Pros” and get an edge to their workouts. As he envisioned the application, he realized he would need a lot of help with the technology and the setup of this entrepreneurial venture in order to successfully bring it to market. With limited funding, he must decide on the next steps for the business, including the application’s features, business model and market strategy.

教學手冊:ExerciseApp - Teaching Note
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