The newly appointed general manager (GM) of a private golf club in a small community must step in to clean house after the club chooses not to renew the previous GM’s contract. The club has suffered a sizable revenue loss during its most recent year, and membership has declined well below the targeted level. Additionally, three senior managers have departed in the last few months and have been replaced with individuals who have very limited experience in the golf industry. The new GM must identify the issues he needs to address, prioritize them and develop an action plan. The golf season is set to begin in less than three months’ time, and the club cannot experience another disastrous financial year.
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