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Beyond the Bean

Elizabeth M.A. Grasby; David House

商品編號:9B13A006
出版日期:2013/03/04
再版日期:2013/03/18
商品來源:
商品主題:Entrepreneurship; Marketing
商品類型:Case (Field)
涵蓋議題:Marketing Management;Planning;Communication;Corporate Strategy;Canada
難易度:2 - Intro/Undergraduate
內容長度:13 頁
地域:Canada
產業:Arts; Entertainment; Sports and Recreation
事件年度:2012

In 2012, a young entrepreneur is preparing the marketing portion of a business plan to launch a board games cafe, and he needs to complete the plan within a week so that he can review it with his business partner. The marketing plan must include a recommendation for a target market and detail plans for promotion, pricing and product offering. The partners have budgeted $6,000 for promotion to gain exposure and bring customers into the cafe.

教學手冊:Beyond the Bean - Teaching Note
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