ReedTrek Manufacturing (A)

Jane M. Howell; Ken Mark

商品編號：9B12C051
出版日期：2012/06/12
再版日期：2012/12/19
商品來源：
商品主題：International Business; Organizational Behaviour/Leadership
商品類型：Case (Gen Exp)
涵蓋議題：Change Management;Leadership;Difficult Conversations;Business Turnarounds;Strategy;China
難易度：5 - MBA/Postgraduate
內容長度：7 頁
地域：China
產業：Manufacturing
事件年度：2012

The newly-promoted international operations director for ReedTrek Manufacturing, is trying to diagnose the issues at his company's under-performing China plant. While the operations director originally believed the loss-making operations suffered from technical issues, his visit to the plant suggests to him that there are leadership and management issues.

教學手冊：ReedTrek Manufacturing (A), (B) and (C) - Teaching Note
補充材料：