Research in Motion: Sincerely, a RIM Employee (A)
商品編號：9B12C020
出版日期：2012/04/24
再版日期：2012/03/05
商品來源：
商品主題：General Management/Strategy; Organizational Behaviour/Leadership; Communications
商品類型：Case (Pub Mat)
涵蓋議題：Communications;Leadership;Corporate Culture;Employee Attitude;Organizational Behaviour;Uncertainty;Smartphones;Canada
難易度：4 - Undergraduate/MBA
內容長度：14 頁
地域：Canada
產業：Information; Media & Telecommunications
事件年度：2011
On June 30, 2011, Research in Motion (RIM) co-CEOs Jim Balsillie and Mike Lazaridis unexpectedly found themselves facing serious public scrutiny, not from competitors, market analysts, or consumers, but from one of their own senior executives. In an attempt to have their voice heard, an anonymous senior-level RIM employee addressed an open letter to both Balsillie and Lazaridis; however, the letter was sent to the online technology news provider Boy Genius Report (BGR). In a year during which RIM already faced pressures from a dwindling market share, failed product attempts, and a sinking stock price, Balsillie and Lazaridis needed to figure out how to respond to the claims of the letter publicly, but more importantly how to communicate to RIM employees internally.
教學手冊：Research in Motion: Sincerely, a RIM Employee (A) and (B) - Teaching Note
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