Social Media Content Strategy at Ayojak
商品編號：9B12A007
出版日期：2012/03/28
再版日期：
商品來源：
商品主題：Entrepreneurship; Marketing; Information Systems; Communications
商品類型：Case (Field)
涵蓋議題：Social Media Marketing;Event Management;India;Ivey/ISB
難易度：5 - MBA/Postgraduate
內容長度：13 頁
地域：India
產業：Information; Media & Telecommunications
事件年度：2011
Ayojak was an online event management product solution offered by Signure Technologies Limited, a firm established in 2007 in India and the United Kingdom that had product development and business development centres in Pune and Bangalore, India. As of May 2011, Ayojak had two operational products and two more products in the development stage. Ayojak provided an end-to-end solution to any event organizer, including such activities as the creation of an event web page, ticket sales, collation of attendee information, event promotion on social media, and customer support for booking tickets online.
To promote its clients’ events, Ayojak made extensive use of such social media platforms as Facebook, Twitter, and blogs. It engaged in few offline marketing activities and hence depended solely on word-of-mouth through its social media presence. However, in April 2011, the chief executive officer (CEO) of Signure realized that Ayojak’s social media content strategy had been focusing on promoting its clients’ events. Now, with two more products soon to be launched, the CEO needed to rethink Ayojak’s content strategy. He wanted to build Ayojak’s brand among its stakeholders by leveraging its social media presence, instead of using this presence merely as a promotion platform for its clients’ events.
教學手冊：Social Media Content Strategy at Ayojak - Teaching Note
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