WorldSpace Satellite Digital Radio Service
商品編號：9B11M099
出版日期：2011/11/22
再版日期：
商品來源：
商品主題：Entrepreneurship; General Management/Strategy; International Business; Marketing
商品類型：Case (Pub Mat)
涵蓋議題：Service Pricing;Product-service Mix;Early-mover Advantage;Debt to Equity Ratio;Incremental Choice;Satellite Radio;United States;India
難易度：5 - MBA/Postgraduate
內容長度：16 頁
地域：India
產業：Information; Media & Telecommunications
事件年度：2009
Termination of WorldSpace India’s satellite radio operations in 2009 was part of the restructuring efforts of the Maryland, U.S.-based parent company that had filed for bankruptcy in October 2008. As of June 30, 2008, WorldSpace Inc. (later 1 WorldSpace) had listed debt of US$2.1 billion and assets of US$307.4 million and had sought bankruptcy protection to help repay its debts. The parent’s two regional satellites, AfriStar and AsiaStar, and related ground assets had been acquired by U.S.-based Liberty Media, which also owned 40 per cent of satellite radio service provider Sirius XM Radio. The termination of WorldSpace raised a series of questions regarding early-mover disadvantages, business ideas, and pricing strategy. Analysts further extended the arguments to draw parallels with the satellite telephone service provider Iridium to question strategic decisions relating to the service-hardware mix, service provision and pricing, power of complementary products, power of substitutes, and consumers’ willingness to pay for incremental choice.
教學手冊：WorldSpace Satellite Digital Radio Service - Teaching Note
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