Millbrook Estate Homes Ltd.: The Whistle Hill Estates Opportunity
商品編號：9B11D005
出版日期：2011/01/04
再版日期：2013/01/21
商品來源：
商品主題：General Management/Strategy; Operations Management
商品類型：Case (Field)
涵蓋議題：Organizational Structure;Strategic Change;Process Design/Change;Operations Management;Real Estate Development
難易度：4 - Undergraduate/MBA
內容長度：14 頁
地域：Canada
產業：Construction
事件年度：2008
In October 2008, the president of Millbrook Estate Homes Ltd. is trying to determine if his firm should take on a new development called Whistle Hill Estates. Millbrook began as a builder of modest homes on a large scale, but the Whistle Hill opportunity would involve developing high-end custom homes.
The president’s decision will have a significant effect on Millbrook’s future strategy. Millbrook can stay within its comfort zone and continue building large numbers of entry-level or mid-level homes, purchasing supplies in bulk, and negotiating volume discounts with the trades, or the company can choose to move into the high-end custom home segment, in which it will have to manage more complex designs, source custom materials, and provide a greater level of customer service to clients. In the second option, Millbrook has the opportunity to earn higher profits per house built. If the president wants Millbrook to expand into the custom home segment, he needs to consider what changes will be necessary to position the Whistle Hill opportunity for success.
教學手冊：Millbrook Estate Homes Ltd: The Whistle Hill Estates Opportunity - Teaching Note
補充材料：