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Lamont Golf Club: What Next?

Donald W. Barclay

商品編號:9B10M114
出版日期:2010/12/16
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商品來源:
商品主題:General Management/Strategy
商品類型:Case (Gen Exp)
涵蓋議題:Decision Making;Strategy
難易度:2 - Intro/Undergraduate
內容長度:8 頁
地域:Canada
產業:Arts; Entertainment; Sports and Recreation
事件年度:2010

Lamont, a private golf club, had survived another year, but things weren't like the good old days, when waiting lists to join were long, environmental issues were not front and centre, and outside tournaments as a source of revenue were plentiful. The general manager has to work through a changing environment and the current situation at Lamont to set a new direction for the club. How is the club to grow, given old and new clubs drawing existing and potential members away from Lamont, declining corporate budgets to support golf outings, and competition for charity tournaments and events such as weddings? How could the general manager deliver the expected profits with costs increasing by at least 10 per cent per year?

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