Ashta Chamma - The Biggest Small Movie Ever Made (A)
商品編號：9B10M079
出版日期：2011/07/01
再版日期：
商品來源：
商品主題：Entrepreneurship; General Management/Strategy; International Business
商品類型：Case (Field)
涵蓋議題：Entrepreneurial Problem Solving;Career Paths;Movie Industry;India;Ivey/ISB
難易度：4 - Undergraduate/MBA
內容長度：17 頁
地域：India
產業：Arts; Entertainment; Sports and Recreation
事件年度：2008
A young man in India follows his passion through to near-bankruptcy. Equipped with an MBA from IIM Ahmedabad, he avoids a high-paying corporate job and instead starts a stockbroking firm. After ups and downs in several businesses, he finally decides his real fulfilment will come from producing a full-length movie — Ashta Chamma, based on the Oscar Wilde play The Importance of Being Ernest. The case chronicles the various issues he faces: funding the production, choosing the director, choosing a story that will satisfy his requirement of family entertainment, casting the principal characters, and creating a team that can bring the production to the movie theatres. The case goes behind the scenes of the film world in Tollywood, the Teluga film industry in Andhra Pradesh, and highlights the pressures faced by an entrepreneur in the industry. A rare combination of creativity, professionalism, and good business sense bring about success for the entrepreneur. Part B of the case presents the outcome after the release of the movie.
教學手冊：Ashta Chamma — The Biggest Small Movie Ever Made (A) & (B) - Teaching Note
補充材料：