UTV and Disney: A Strategic Alliance (A)
商品編號：9B10M043
出版日期：2010/08/16
再版日期：2013/03/13
商品來源：
商品主題：General Management/Strategy
商品類型：Case (Field)
涵蓋議題：Stakeholders;Opportunity Recognition;Strategy Development;Strategic Alliances;Mergers & Acquisitions;Integration;Expansion
難易度：5 - MBA/Postgraduate
內容長度：20 頁
地域：India
產業：Information; Media & Telecommunications
事件年度：2006
In 2006, the senior vice-president of business development and strategy has to decide whether UTV Software Communications Ltd. (UTV) should go ahead with a joint venture with Walt Disney Company (Disney) even if it means selling Hungama TV, the leading children's channel in India, to Disney. UTV was a large media company in India and had diversified interests, including TV content, movies, animation and new media content. Although UTV had opened operations in the United States, the United Kingdom and other countries two years before, its international presence was limited. The CEO of UTV wanted UTV's business to increase from Rs2 billion to Rs5 billion by 2008 and to Rs10 billion by 2010. This seemed possible if UTV went ahead with a strategic alliance with Disney. UTV anticipated that an alliance with Disney in India would help it increase its business in all other verticals globally. On the other hand, Disney had a track record of acquisitions. The vice-president of UTV was concerned that Disney's interest in a strategic alliance could be part of a long-term plan to acquire the company. Since UTV had established itself in the Indian media industry over the last 15 years, it could collaborate with different companies through its various verticals, thereby reducing the threat of losing its identity.
教學手冊：UTV and Disney: A Strategic Alliance (A) - Teaching Note
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