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Scotts Miracle-Gro: The Spreader Sourcing Decision

John Gray; Michael Leiblein; Shyam Karunakaran

商品編號:9B08M078
出版日期:2008/11/14
再版日期:2009/06/22
商品來源:
商品主題:General Management/Strategy; International Business; Operations Management
商品類型:Case (Field)
涵蓋議題:human resources management;China;outsourcing;globalization;operations management;supply chain management;operations strategy
難易度:5 - MBA/Postgraduate
內容長度:11 頁
地域:China; United States
產業:Manufacturing
事件年度:2007

The Scotts Miracle-Gro company is the world's largest marketer of branded consumer lawn and garden products, with a full range of products for professional horticulture as well. Headquartered in Marysville, Ohio, the company is a market leader in a number of consumer lawn and garden and professional horticultural products. The case describes a series of decisions regarding the ownership and organization of the assets used to manufacture fertilizer spreaders. This case is intended to illustrate the application of and tradeoffs between financial, strategic and operations perspectives in a relatively straightforward manufacturing make-buy decision. The case involves a well-known, easily-described product that most students would assume is made overseas. Sufficient information is provided to roughly estimate the direct financial cost associated with internal (domestic) production, offshore (non-domestic) production and outsourced production. In addition, information is included that may be used to estimate potential transaction costs as well as costs associated with foreign exchange risk.

教學手冊:Scotts Miracle-Gro: The Spreader Sourcing Decision - Teaching Note
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