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Cenabal (C)

Stewart Thornhill; Jane Gravill

商品編號:9B08M022
出版日期:2008/08/14
再版日期:
商品來源:
商品主題:Entrepreneurship; General Management/Strategy
商品類型:Supplement
涵蓋議題:Expansion;Entrepreneurial Finance;Small Business;Joint Ventures;Business Development;Entrepreneurial Business Growth;Entrepreneurial Marketing
難易度:4 - Undergraduate/MBA
內容長度:2 頁
地域:Canada
產業:Manufacturing
事件年度:2006

The owner of Cenabal, an organic salad dressing and bread dipping company, had obtained the funds her company required. Now, she faced the decision of how to spend the money. Some of the possibilities included expanding the product line, entering the U.S. market, or improving the distribution channels. Naturally, each of these choices had advantages and disadvantages that she must consider. This is the last supplement that follows Cenabal (A) and (B).

教學手冊:Cenabal (A), (B) and (C) - Teaching Note
補充材料: