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Cenabal (B)

Stewart Thornhill; Jane Gravill

商品編號:9B08M021
出版日期:2008/08/14
再版日期:
商品來源:
商品主題:Entrepreneurship; General Management/Strategy
商品類型:Supplement
涵蓋議題:Joint Ventures;Expansion;Entrepreneurial Marketing;Entrepreneurial Finance;Small Business;Business Development;Entrepreneurial Business Growth
難易度:4 - Undergraduate/MBA
內容長度:2 頁
地域:Canada
產業:Manufacturing
事件年度:2006

The owner of Cenabal, an organic salad dressing and bread dipping company, had received an offer from two investors on the television show The Dragon's Den. The show's premise of all or nothing did not leave room for negotiating terms. Now as she carefully read the contract, she considered whether she was willing to sign it. This supplement follows Cenabal (A). The supplement Cenabal (C) looks at subsequent events.

教學手冊:Cenabal (A), (B) and (C) - Teaching Note
補充材料: