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Cenabal (A)

Stewart Thornhill; Jane Gravill

商品編號:9B08M020
出版日期:2008/08/14
再版日期:
商品來源:
商品主題:Entrepreneurship; General Management/Strategy
商品類型:Case (Field)
涵蓋議題:Joint Ventures;Expansion;Entrepreneurial Marketing;Entrepreneurial Finance;Small Business;Entrepreneurial Business Growth;Business Development
難易度:4 - Undergraduate/MBA
內容長度:3 頁
地域:Canada
產業:Manufacturing
事件年度:2006

The owner of Cenabal, faced an important decision. She had received an offer from two investors on the television show The Dragon's Den. She wondered if it would be wise to give up 50 per cent control of her organic salad dressing and bread dipping business in return for their $200,000 investment. Would losing a considerable amount of control over the business be worth gaining access to capital and their notable business experience? The supplements Cenabal (B) and (C) look at subsequent events.

教學手冊:Cenabal (A), (B) and (C) - Teaching Note
補充材料: