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Arts & Crafts

Mark B. Vandenbosch; Nick Kuzyk

商品編號:9B08A011
出版日期:2008/08/14
再版日期:
商品來源:
商品主題:Entrepreneurship; Marketing
商品類型:Case (Field)
涵蓋議題:Market Analysis;Marketing Management;Operations Management;Consumer Marketing
難易度:4 - Undergraduate/MBA
內容長度:15 頁
地域:Canada
產業:Arts; Entertainment; Sports and Recreation
事件年度:2008

The vice-president of marketing at Arts & Crafts was reflecting on the company's extremely successful year in the music business. New artists had been added to the company's roster, experiments with digital releases and marketing campaigns had been successful, and plenty of international licensing opportunities were emerging. In addition, one of the company's artists, Leslie Feist, had received multiple music awards. On the other hand, the music industry was facing some difficulties and most analysts predicted nothing but doom and gloom. The vice-president of marketing had to consider the future strategy of Arts & Crafts while considering the overall health of the industry.

教學手冊:Arts & Crafts - Teaching Note
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