Voestalpine AG (A)
商品編號：9B07M032
出版日期：2008/06/02
再版日期：2009/06/24
商品來源：
商品主題：General Management/Strategy; International Business
商品類型：Case (Field)
涵蓋議題：Strategy Execution;International Expansion
難易度：4 - Undergraduate/MBA
內容長度：17 頁
地域：Austria
產業：Manufacturing
事件年度：1989
Voestalpine AG, a public company located in Linz, Austria, was examining opportunities for growth. The company considers that to meet the needs of its customers, notably automobile, rail and construction, it has to grow. Further, the steel industry in Europe is in a process of consolidation. The company has a very strong balance sheet but due to its ownership structure (35 per cent is owned by the Austrian government), its market value is considerably lower than its competitors, also providing a rationale for growth. The company is profitable and focuses on value added products. In the (A) case the decision to buy two steel plants in Poland is examined and looks at the strategic issues and concerns relating to this expansion. The supplement, Voestalpine AG (B), product number 9B07M033, provides opportunity for the student to assess methods of strategic execution.
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