Master International Franchising in China: The Athlete's Foot (B)
商品編號：9B06M090
出版日期：2006/09/27
再版日期：
商品來源：CEIBS-Ivey
商品主題：Entrepreneurship; General Management/Strategy; International Business
商品類型：Supplement
涵蓋議題：Retailing;Franchising;Competition
難易度：4 - Undergraduate/MBA
內容長度：3 頁
地域：China
產業：Apparel and other Finished Products
事件年度：2001
This is a supplement to Master International Franchising in China: The Athlete's Foot (A), product 9B06M054. Franchising in China is relatively new and growing phenomenon, which only started to gain momentum since the 1990s. Among the franchising pioneers in China are the large and well-known food and beverage brands such as KFC and McDonald's. Less known, but equally important, are the non-food retailing and service industries, which also made inroads in China using franchising. One such example is the the case of Athlete's Foot Company. This U.S.-born company has been a major competitor in the athletic shoe and sportswear sector globally, it made early entry into China using master international franchising, and, consequently, ran into trouble. The case describes franchising in China, the Athlete's Foot Company, and the experience of the Chinese master franchisee. Despite the initial success of this franchise system in China, the master franchisee ran into financial and operational problems.
教學手冊：8B06M54
補充材料：