This is a supplement to Master International Franchising in China: The Athlete's Foot (A), product 9B06M054. Franchising in China is relatively new and growing phenomenon, which only started to gain momentum since the 1990s. Among the franchising pioneers in China are the large and well-known food and beverage brands such as KFC and McDonald's. Less known, but equally important, are the non-food retailing and service industries, which also .....more

The Zhejiang Tengen Group (Tengen) has grown into one of the largest private enterprises in China. However, the company has faced many challenges along the way. The demand for low-voltage electronics was so high that it was difficult to meet. As more and more suppliers joined the market, quality problems emerged. Despite this problem, Tengen managed to maintain a reputation for supplying high quality electronics. Using this reputation, Tengen outsourced .....more

Zhang resigned from a SOE (state-owned company) in 1992 and set up Nanchen Aluminum Ltd in 1995. After a series of acquisitions, Zhang successfully established Beijing Weihao Aluminum Group, which in 2002 had assets of 400 million yuan. Rapid growth has presented many challenges. One of the challenges is that most employees had been employed by SOEs before joining the Weihao Group, and as a result they did not have the entrepreneurial attitude that .....more