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Virtual Operation - Zhejiang Tengen Group

Zhang Weijiong; Chen Junsong

商品編號:9B06M045
出版日期:2006/03/29
再版日期:
商品來源:CEIBS-Ivey
商品主題:General Management/Strategy; International Business
商品類型:Case
涵蓋議題:Virtual Business;Outsourcing
難易度:4 - Undergraduate/MBA
內容長度:8 頁
地域:China
產業:Electric & Electronic Equipment Supplies
事件年度:2000

The Zhejiang Tengen Group (Tengen) has grown into one of the largest private enterprises in China. However, the company has faced many challenges along the way. The demand for low-voltage electronics was so high that it was difficult to meet. As more and more suppliers joined the market, quality problems emerged. Despite this problem, Tengen managed to maintain a reputation for supplying high quality electronics. Using this reputation, Tengen outsourced the production of many of its products so they would carry the Tengen name brand. Several problems are faced by the company as it loses control over production, including a decline in the quality of the products. Another problem that needs to be addressed is the lack of qualified salespeople.

教學手冊:8B06M45
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